Tuesday, August 12, 2008

Wineglasses Rising

China's newfound obsession with wineby Mike Steinberger - Slate Magazine

A specter is haunting Western wine geeks: the prospect of 1 billion Chinese people besotted with wine. As China becomes an economic colossus, its increasingly voracious appetite for scarce natural resources will inevitably extend to the world's most sought-after wines. If even a tiny fragment of China's population acquires the means and desire to regularly drink the likes of Haut-Brion and Romanée-Conti, the effect on (already high) prices and (already tight) supplies will be profound. And, in fact, the balance of wine-buying power is already shifting eastward: Chinese collectors have furiously sought out one first-growth Bordeaux, Château Lafite; and Hong Kong, which recently lifted all duties on wine, is now poised to rival London and New York as a hub of the global wine trade. Of course, there is always the possibility that China could eventually slake its own growing thirst for cabernets and merlots. China has a long viticultural heritage, and on the back of the country's economic gains, the local wine industry is booming: China is now the world's sixth-largest wine producer. But output is one thing, and quality is another. Might there soon be truly fine wines bearing the "Made in China" label?

The complete story at Slate Magazine

No comments: