Friday, January 29, 2010

China's wine industry sees opportunity amid global downturn

From People's Daily Online

China's wine industry is having a golden opportunity to boost export as consumers worldwide are seeking wine that tastes fine but costs less, Chinese wine expert said Friday.

"The year 2010 can be a golden opportunity for China's wine export as less expensive wine products are becoming more favored by the international consumers as a result of the global economic downturn," said Wang Yancai, president of China Alcoholic Drinks Industry Association (CADIA).

Winery is a sunrise industry in China with steadily rising domestic and world demand, Wang added. China's wine production in the first 11 months of 2009 grew to 812,200 kiloliters, a year-on-year rise of 21.8 percent.

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